RABAT – PUMA and Federation Royale Marocaine de Football (Moroccan Football Federation) have signed a new multi-year partnership as they join the likes of Cote d’Ivoire and Ghana.
In a statement to DailyAfrika, PUMA announced the deal on Tuesday as the global sports manufacturer teams up with the North African giants.
As one of the most recognised sports brands in the sporting fraternity, PUMA will once again team up with the ‘Atlas Lions’, having already adorned the country’s jerseys on two previous occasions.
“We are very pleased to welcome Morocco back to the fold. Morocco has a rich football history and passionate fanbase for whom we are very excited to supply with our products”, said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA.
“PUMA has always had a strong presence in African football, and we are glad we can expand our reach with this partnership.”
Under the terms of the deal, PUMA will supply performance products to all representative teams, starting from October 2019.
Morocco is one of African football’s trailblazing teams and was the first country from the continent, in 1986, to finish atop the group stage at a major tournament final and advance to the Round of 16.
In addition, the partnership extends PUMA’s legacy with teams on the African continent and increases current representation in the region to 5 sponsored teams including Egypt and Senegal.
“Last year, the Atlas Lions returned to the world stage, playing their first global tournament in 20 years,” said Adil Barii, Marketing Director of the Fédération Royale Marocaine de Football.
“With our new partner PUMA, we look forward to building on this success at both continental and global stages.”
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