CAPE TOWN – Hilton Hotel Group has announced the signing of a management agreement with Growthpoint Properties, South Africa’s largest REIT, to open a hotel under its lifestyle Canopy by Hilton Hotel brand. The 150 guestroom Canopy by Hilton Cape Town Longkloof is expected to begin welcoming guests in 2021 and will be the brand’s debut property in Africa.
According to a statement from Hilton, Canopy by Hilton was launched in 2014 to appeal to travellers seeking locally inspired stays and wishing to immerse themselves in the culture and history of local neighbourhoods. It currently operates in nine destinations around the world with more than 35 properties in the pipeline.
The new location will be located a stone’s throw away from the city’s historical epicenter, the Company’s Garden, and will bring to life the heritage of a 112-year-old site, Longkloof Studios. The project forms part of a precinct redevelopment by Growthpoint, representing a $37 million
dollar investment in the city. Mr Rudolf Pienaar, Chief Development and Investment Officer, Growthpoint Properties, says
their property was best suited for the debut of Canopy by Hilton brand and they are elated.
“Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent. Our investment in this property reflects our confidence in Cape Town as well as Hilton’s exceptional upscale lifestyle hotel brand. We believe Canopy by Hilton Cape Town Longkloof will become a South African landmark and will be supported by travellers from all over the country and the world.” He says. Mr Patrick Fitzgibbon, Senior Vice President, Development, EMEA, Hilton, says Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion.
“Canopy by Hilton becomes our third brand to gain a presence in the city and we are eyeing
further expansion. The decision to locate Africa’s first Canopy by Hilton here, is a testament to not only the strength of the destination but the quality of partners at Growthpoint as we seek to create a showcase interpretation of the brand to introduce to the African continent,” he adds.
Mr Gary Steffen, who is the Global Head, Canopy by Hilton, Hilton, says Canopy by Hilton was created to redefine the lifestyle hotel space for travellers who want an upscale hotel to help introduce them to desirable neighbourhoods around the world.
“Every detail in the design and facilities of these hotels is created with that ethos in mind and our Longkloof property will be no exception, capturing the dynamic vibe of the precinct and its reputation as a trendy hangout for Cape Town urbanites.” He adds.
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